It starts in a store. You need a new TV. Walmart has a 65″ Vizio for $399. You can’t believe it. That’s so cheap! So you buy it.
It rides home in the back seat. You plug it in, turn it on, connect it to WiFi, and blow through the terms and conditions without a second glance. Everybody does.
And somewhere, a data center wakes up.
Information. Random. Chaotic. Invasive. Specific. About you, your family, your kids, your pets. What you watch. When you watch it. What else is on your network. You name it. They collect it.
The TV is the bait
Vizio was a public company until Walmart bought it in 2024, so it had to report its numbers to the SEC. In 2023, Vizio’s TV business made a gross profit of negative $8.6 million. It lost money selling TVs. Its data and advertising business, which earns its money after the TV is in your living room, made $364.9 million in gross profit that same year.
They lost money on the TV and made hundreds of millions on what happened after you plugged it in.
Why didn’t dumb TVs stick around and get cheaper? Why are the fanciest TVs, with every bell and whistle, suddenly so cheap? And why can’t you walk into a store and buy a 55″ TV that doesn’t have a spyware computer inside it?
Because the market changed. TV makers don’t need to sell you a $4,000 TV. They want you to buy the $400 one, take it home, and plug it in. That’s when the money faucet turns on. A dumb TV can’t earn a dime after the sale. So nobody makes one.
Never really off
Most smart TVs run Automatic Content Recognition, or ACR, and it’s usually on by default. In December 2025, the Texas Attorney General sued Samsung, LG, Sony, Hisense, and TCL, alleging their TVs capture what’s on your screen as often as every 500 milliseconds and send it home. Not just Netflix. Cable. Your antenna. Your PlayStation. Anything plugged in over HDMI.
In September, Gamers Nexus, working with Level1Techs and independent security researchers, published a two-hour investigation into LG smart TVs. They allege the TVs captured audio while “off” in hibernation, archived background noise from up to 40 feet away, and stored voice transcripts on the TV in plain text, to be uploaded later if the network dropped.
LG denies the audio claims. It says the TVs only record when you hold the voice button or say “Hi LG,” and that unrecognized audio is deleted immediately.
LG did confirm its TVs scan your home network for other devices. LG calls this “standard.” It is. That’s the problem. Your TV knows what phones, laptops, and watches live in your house. Connect your phone to the TV’s app (LG, Roku, Walmart, whoever) and it learns a lot more: shopping habits, locations, where and when and how often you go places.
Your TV is never really off. It just turns the screen off. You want it off? Unplug it.
Worse, these companies don’t care about your privacy in the first place, so they have no reason to protect your data either. A security researcher quoted in the LG coverage warned that a compromised TV can do anything its hardware allows, including listening to the room. Buggy, insecure software, collecting everything, on a device nobody patches. That’s a gift to every bad actor on the planet.
Why it’s worse now
Collecting data on you is nothing new. The volume is new, and so is what they can do with it.
Rewind ten years. A data broker sold bits of your profile to another broker or an advertiser. It got merged with whatever else they had on you. Your profile grew.
It was innocent stuff. You own a Honeywell thermostat. Your washer is LG. You buy Dawn dish soap in bulk when it’s on sale. You’re allergic to latex. You work at a bank. You drive a Toyota. On and on. Taken one at a time, none of it is a revelation.
Back in 2012, Acxiom, one of the biggest data brokers in the world, claimed about 1,500 data points per person on hundreds of millions of people. That was fourteen years ago. Before every TV, car, doorbell, and dishwasher started phoning home.
Each piece is worth a little. Combined, they’re dangerous.
But someone still had to make sense of the pile. That took time and money. It used to, anyway.
Now anyone with a copy of your profile can just hand it to an AI.
“Tell me how to best market to, manipulate, and extract money from the Baker family. Here’s everything.”
“Has Kevin done anything that makes him suspicious to the state? Build a full psych profile and risk assessment. Here’s all the data.”
“Is Christy susceptible to any kind of blackmail or exploitation?”
In minutes, tens of thousands of pages of raw data get extracted, analyzed, and turned into a neat package that corporations, governments, and bad actors can use on you. Against you. They don’t even need to be good at it anymore. The machine does that part.
Never give it your WiFi password
I’ve been doing this for twenty years, and I almost never see it in the YouTube videos or privacy articles about smart TVs.
Buy any TV you want. Any brand, any price, any size. Take it home, plug it in, turn it on, and NEVER GIVE IT YOUR WIFI PASSWORD. Never. Ever.
Need a firmware update? Plug in an ethernet cable, run the update, and pull the cable. Be quick. Even then, be careful.
Use it as a dumb TV. Forever. It can’t phone home if it has no way home.
That rules out the cheap streaming sticks too. Roku, Fire TV, Chromecast, and the rest of the sub-$100 crowd run the same playbook. Ads, tracking, profiling. The stick is bait too.
So how do you get Netflix and YouTube?
Apple TV
Apple announced the new Apple TV 4K today. $299. One model: 128GB, Ethernet, the works.
Amazon’s new Fire TV Stick 4K lists for $59.99. Last week it sold for $29.99 during Prime Day.
Ten times the price. Who the hell pays ten times the price for a box that plays the same Netflix?
People who did the math.
Apple doesn’t sell the Apple TV at a loss and make it up by watching you. It charges what it costs to build, plus a markup. The product is the product. When PIRG, the consumer group, tested streaming devices in 2025, it ranked the Apple TV first for privacy. No ACR. No ads on the home screen. PIRG’s RJ Cross: “Apple’s primary business model isn’t dependent on selling targeted ads, so it has somewhat less incentive to harvest and monetize incredible amounts of your data.”
Somewhat less. I’ll take it.
Apple isn’t a saint. A judge approved a $95 million settlement in October 2025 over claims that Siri recorded people it shouldn’t have, and Apple denied wrongdoing. The new Apple TV has three far-field microphones so you can talk to it from across the room. Analytics and location sharing are both a toggle in Settings.
But a company that occasionally screws up is different from a company whose business model is the screwup.
The Apple TV is also the brain of your house. The new model has Thread networking built in, so it runs locks, lights, thermostats, and cameras through Apple Home, locally. Doorbell and camera footage can record to iCloud through HomeKit Secure Video, end-to-end encrypted, so Apple can’t see it. Pair four HomePods and it’s your surround system too. A Fire Stick replaces a cable box. An Apple TV replaces a drawer of hubs, each with its own app, its own cloud, and its own secret agent spying on you 24/7 shielded by a privacy policy nobody reads.
A quick aside – Apple’s Welcome Home “event” was a bit of a dud for me, which is a bummer since I’m so all in on HomeKit. The HomeView looks interesting, but the lack of a mesh networking feature being included, and Apple TV’s recent 67% price increase have really left a bad taste in my mouth.
I really hoped Apple would revive the AirPort project and make HomeView be three critical things: A fantastic HomePod speaker, a Liquid Retina display for controlling your home and interacting with the device, and an AirPort router redesigned as a mesh system where each HomePod was the extender. We got two out of three, I guess. But I expected a bigger jump into home from Apple here, and a better update to the Apple TV after so many years.
To be fair to Apple, I don’t think the hike is greed. Memory is the problem. Samsung’s blended DRAM and NAND selling price ran 146% above its 2025 average in the first quarter of this year, AI datacenters are eating the supply, and a 128GB streaming box is mostly flash. The math on buying one still works. It just stings watching the 128GB Apple TV go from $150 in May to $250 in June to $299 today, and it makes me wish Apple would put real resources into Home instead of letting it coast.
About that LG partnership
Apple also announced its Home Collection today. A video doorbell, three cameras, a smart lock, and a thermostat. Six of the seven products are made by LG.
Yes, that LG. A month after the TV scandal.
I didn’t love seeing that. They set up with a tap in Apple’s Home app. No LG app. The cameras record through HomeKit Secure Video into your own iCloud. The lock works entirely locally, without the internet.
Privacy is architecture. An LG TV runs LG’s software, makes money LG’s way, and phones home to LG. An LG doorbell built for Apple Home runs on Apple’s rules.
Apple says the footage and Home app data are end-to-end encrypted and never accessible to LG, Schneider Electric, or Apple itself, processed on your own Home hub or in Private Cloud Compute. That’s a press release, not an audit. The reason I believe it anyway is that it isn’t a policy, it’s a shape. End-to-end encryption and local processing mean LG couldn’t read the footage if it decided tomorrow that it wanted to.
Apple is trusting a partner with a fresh black eye. If LG abuses that trust, Apple owns it.
The Apple Tax is a Privacy Tax
For decades, “The Apple Tax” meant you paid more for a better product. Better design, better reliability, better support, more performance.
I see it differently now. It’s a privacy tax, and I’m happy to pay it.
What is Google? A search company that does ads, right? Wrong. It’s a surveillance company and an information gatekeeper.
What are Facebook, Instagram, and TikTok? Social networks? Wrong. They’re data companies. They don’t want to give you a service, a product, or a better life. They want your data. That’s it.
In July, Meta ran an ad campaign about how much it believes in you. “Some people will have you believe AI will make us less connected, that it’s going to leave us behind. We couldn’t disagree more. Call us optimists, call us dreamers. Just as we’ve always done we’re betting on people.” They set it to David Bowie’s “Five Years,” a song about humanity finding out it has five years left before the world ends.
Then there’s everyone else. Device makers. Appliance companies. Carmakers. Retailers. Service companies. And yes, legal software vendors.
They’ve all figured out they can make far more money watching you and selling what they learn than they ever could from a straight money-for-product deal. And they can do it to everyone, even people who never pay them a dime.
Apple charges a premium because it actually charges you for what you’re buying. It isn’t subsidized by data collection, aggregation, and resale. Practically every other big company sold its soul to that data-hungry demon years ago.
Your living room isn’t privileged
You have a duty of confidentiality. You take client calls from your home office. You review discovery on the couch. You talk through a case at the dinner table.
In that room: a TV that scans your network and is accused of listening. A $30 stick that logs everything you watch. A doorbell, a thermostat, a speaker, each reporting to a different company you’ve never vetted.
Your clients never agreed to that audience.
The software you pay for gets the same test: how does the vendor make money? If the answer is anything other than “you pay us for the software,” your client data is part of the deal. Maybe not today. But the incentive is there, and incentives win.
It isn’t hypothetical. ProfitSolv is the parent company of Rocket Matter, TimeSolv, CosmoLex, and Tabs3. Its master terms of service carry an AI Services Addendum, effective March 1, 2024, asking you to grant a “perpetual, irrevocable, sublicensable, transferable license to copy, modify, and otherwise use any Content submitted to or generated by the AI Services.” For a law firm, Content is client files. The same addendum warns that third parties are “outside of Company’s control and may have access and rights to the Content,” and caps the company’s liability for anything arising from those AI services at one hundred dollars.
Whether that addendum governs any particular customer depends on which agreement they signed. I read all four brand-level contracts. None of them mention artificial intelligence at all. So a firm reading its own vendor’s paperwork cannot tell, from public documents, which terms apply to it. That’s the part I’d want to know before I put a client file anywhere near it.
TimeNet Law has one business model, and it’s 23 years old. You pay for the software. Your data lives on your Mac, not on our servers. Oasis runs its AI on your Mac, so your client files never train anybody’s model. There’s nothing to harvest because we never took it.
Pay the tax
AI makes all this data more accurate, more actionable, and more dangerous than ever. Cheap isn’t cheap anymore. The $30 stick and the $399 TV just send the bill later, and you pay it with your data.
I pay the privacy tax. On my TV. On my phone. On the software that runs my business. I built TimeNet Law so lawyers could pay it once and own the thing.
It’s the cheapest insurance I’ve ever bought.


